Features
Everything it does, and what each part costs.
All 26 capabilities, grouped by the job you are doing, with the tier on every one. 13 are free and 13 are Pro, and this page reads from the same data as the pricing and free-versus-Pro pages so the three cannot disagree.
4 of 8 free
Link cloaking
For anyone running affiliate or sponsored links. This is the part of the product with the clearest free tier, and the reason most people arrive.
- Free Branded /go/ links Turn a long affiliate URL into a branded link on your own domain, with a configurable prefix.
- Free rel="nofollow sponsored" Applied automatically, which is what Google asks for on paid and affiliate links.
- Free 302 redirects Temporary redirects rather than permanent, per Google's guidance for affiliate links.
- Free Partnership inquiry workflow A way for sponsors to approach you, rather than a mailto: link and hope.
- Pro Keyword auto-linking Turn a chosen phrase into a cloaked link everywhere it appears, without editing posts.
- Pro Link scanner Finds raw affiliate URLs already sitting in your content so you can cloak them.
- Pro CSV import Bring links across from ThirstyAffiliates or Pretty Links by mapping URL, name and slug.
- Pro Advanced link analytics Deeper reporting on cloaked links than the click counts the free version keeps.
5 of 7 free
Ads and placement
For putting something in front of readers, whether that is AdSense filling space, a sponsor you sold directly, or your own promotion.
- Free Five ad types Image banners, rich content, HTML or JS code for tags like Ezoic and Mediavine, native AdSense, and email capture forms.
- Free 16+ placement hooks Before, after and inside content, three sidebar slots, header and footer bars, between archive posts, around comments, plus BuddyPress and bbPress positions.
- Free AdSense and direct rotation AdSense fills unsold inventory, a direct campaign overrides it for its date range, and AdSense returns when the campaign ends.
- Free Geo targeting by country Show an ad only in the countries you pick. Country-level targeting is free; the geo BREAKDOWN in analytics is Pro.
- Free Ad tags and bulk actions Tag by sponsor, season or format, filter the list by tag, then switch that whole group on or off at once.
- Pro Ad folders Browse by advertiser, campaign and tag, with a house-ads folder, and pause a whole folder in one click.
- Pro A/B testing Split traffic between creatives and promote the winner. This is Pro, and has been mislabelled before.
1 of 4 free
Tracking and reporting
For finding out whether any of it worked, counted on your own server rather than by a pixel someone else owns.
- Free Server-side click tracking Real impressions and clicks recorded server side rather than counted by a pixel, with CTR per ad.
- Pro Geo and device breakdowns Analytics split by country and device, which is separate from being able to target by country.
- Pro CSV export of analytics Take the numbers out for your own reporting.
- Pro Revenue analytics Income by ad, placement and advertiser.
0 of 4 free
Selling ad space
For the point at which other people pay you for placement. This group is Pro, because it is the machinery of running an ad business rather than running ads.
- Pro Advertiser portal A front-end dashboard where members build campaigns, submit them and watch spend, via one shortcode.
- Pro Wallet and credits Top-ups through the billing you already run: WooCommerce, its Subscriptions and Memberships, Paid Memberships Pro, or MemberPress.
- Pro Campaign moderation queue Approve or reject before anything goes live on your site.
- Pro Classifieds marketplace Grid, list and gallery layouts with categories, custom fields and paid posting. Pro, and has been mislabelled before.
3 of 3 free
Compliance
For staying on the right side of AdSense policy and disclosure rules without thinking about it.
- Free No third-party pixels Nothing phones home, and no IP storage by default.
- Free FTC disclosure shortcodes For labelling sponsored posts.
- Free AdSense policy-safe rendering Ad code is rendered unchanged and respects the per-page unit limit.
Start on the free plugin.
13 of these are free, including the whole link cloaker. Pro is worth buying at the point where somebody else is paying you for ad space.