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One plugin replaces four to seven.

WB Ad Manager covers affiliate cloaking, ad management, classifieds, and self-serve advertiser portal. Here is what you would otherwise need, what each costs, and where each falls short.

Stack cost

$250 to $950 per year of plugins. Or $59 for everything.

A publisher running all four capabilities through separate plugins typically pays $250-950/year in license renewals. WB Ad Manager is free at the base layer. Pro starts at $59/year and unlocks the Advertiser Portal, wallet, ad packages, classifieds upgrades, A/B testing - everything in one license.

Typical replacement stack

4 plugins or services

$250-$950/yr

  • AdRotate Pro or Advanced Ads Pro ($49-149/yr)
  • ClassiPress + add-ons ($79-200 one-time + renewals)
  • BroadStreet for self-serve ($99-499/mo)
  • ThirstyAffiliates Pro for link cloaking ($99/yr)

WB Ad Manager + Pro

1 plugin, everything included

$59/year

Or $0 forever if you stay on the free plugin.

  • Free plugin: ad manager + classifieds + server-side click tracking
  • Pro Personal $59/yr: Advertiser Portal + wallet + Ad Packages + A/B testing
  • Professional $129/yr (5 sites) - adds Link Partnerships module
  • Agency $299/yr (unlimited) - adds Client Site Deployment
  • Lifetime tiers on the store if you want to skip renewals

Download free See Pro pricing →

Display ad management

What WB Ad Manager replaces here.

  • AdRotate Pro

    WordPress plugin

    $49/yr Personal - $149/yr Agency

    What it does
    Ad rotation, scheduling, geo targeting
    How WB Ad Manager covers it
    Five ad types and 16+ placements in the free plugin. Geo + device targeting in Pro.

  • Advanced Ads Pro

    WordPress plugin

    $59-499/yr

    What it does
    Ad placement + rotation + AdSense management
    How WB Ad Manager covers it
    Same placement engine, native AdSense rotation, same price band. WB Ad Manager bundles cloaker + classifieds too.

  • Ad Inserter

    Freemium WordPress plugin

    Free + $49-89/yr Pro

    What it does
    Programmatic ad insertion (AdSense, Ezoic, Mediavine)
    How WB Ad Manager covers it
    Code ads handle AdSense / Ezoic / Mediavine units. AdSense + direct sponsor rotation in the same slot works out of the box.

Classifieds marketplace

What WB Ad Manager replaces here.

  • ClassiPress (AppThemes)

    WordPress theme/plugin

    $79 one-time + addons

    What it does
    Standalone classifieds theme with payment + listings
    How WB Ad Manager covers it
    Classifieds is free in WB Ad Manager. Three layouts (grid / list / gallery), custom fields per category, paid posting via WooCommerce. No standalone theme to maintain.

  • WP Classifieds Pro

    WordPress plugin

    $59-199/yr

    What it does
    Paid classifieds with featured upgrades + inquiries
    How WB Ad Manager covers it
    Same featured-listing model + buyer inquiries. Plus members in your community use the same Advertiser Portal account for ads AND classifieds.

  • AWPCP / Custom CPT

    WordPress plugin or DIY

    $0-149/yr + addons or 3-6 wks engineering

    What it does
    Bespoke listing post type with custom fields
    How WB Ad Manager covers it
    Categories, custom fields, search filters, paid posting, moderation queue ship configured. Skip the build or the add-on stack.

Self-serve advertiser portal

What WB Ad Manager replaces here.

  • Google Ad Manager (DFP)

    Enterprise SaaS

    Free tier - 90M impressions/mo

    What it does
    Enterprise-scale ad serving + self-serve
    How WB Ad Manager covers it
    Self-serve Advertiser Portal ships in Pro. Members sign up, top up wallet, buy Ad Packages, submit creative. You set the rate card. No engineering integration.

  • BroadStreet Ads

    SaaS

    $99-499/mo

    What it does
    Hyperlocal ad serving + self-serve
    How WB Ad Manager covers it
    BroadStreet at $99/mo is $1,188/yr. WB Ad Manager Pro Personal is $59/yr. Self-hosted, you own the data.

  • Custom advertiser dashboard

    DIY engineering build

    Eng cost: 6-12 weeks

    What it does
    Self-serve advertiser dashboard built from scratch
    How WB Ad Manager covers it
    Advertiser Portal is one shortcode: [wbam_advertiser_dashboard]. Skip the build.

Link partnerships + cloaking

What WB Ad Manager replaces here.

  • ThirstyAffiliates

    Freemium WordPress plugin

    Free + $99/yr Pro

    What it does
    Affiliate / sponsored link cloaking with branded /go/ URLs
    How WB Ad Manager covers it
    Link Partnerships ships as a Pro Professional module. Bulk import from ThirstyAffiliates preserves slug structure so backlinks keep working.

  • Pretty Links

    Freemium WordPress plugin

    Free + $99-249/yr Pro

    What it does
    Link shortening + click tracking
    How WB Ad Manager covers it
    Same shortening + per-post attribution. Rotation, geo-routing, partnership inquiries all in the Pro Professional tier.

  • ClickMagick

    SaaS click tracking

    $69-797/yr

    What it does
    Server-side click attribution + bot filtering
    How WB Ad Manager covers it
    Click tracking runs inside WordPress - your data, no third-party redirect, no monthly SaaS.

Honest answers

Things people ask before consolidating their plugin stack.

Is the free WB Ad Manager really as featureful as the alternatives' free tiers?

For affiliate cloaking and basic ad management, yes. ThirstyAffiliates free does cloaking only; Ad Inserter free has placement limits; Advanced Ads free is feature-capped. WB Ad Manager free covers all three at production scale. Pro adds the self-serve Advertiser Portal, which has no free equivalent in the WordPress ecosystem.

What if I am already running one of these plugins?

Migrate when you have a quiet afternoon. WB Ad Manager imports from ThirstyAffiliates, Pretty Links, and Easy Affiliate Links (CSV / XML). Existing slug structure is preserved so existing posts keep linking to the right URLs. For ad rotators, document the placement hooks they use and recreate in WB Ad Manager - usually a 30-minute job per site.

Does this work if I only need ONE of the four capabilities?

Yes. Each module (cloaker, ad manager, classifieds, advertiser portal) is independent. Install the free plugin, use the parts you need, ignore the rest. Nothing renders on the front end until you configure it.

How does Pro compare to BroadStreet or Google Ad Manager pricing?

BroadStreet starts at $99/month for the smallest tier - that is $1,188/year. WB Ad Manager Pro Personal is $59/year for one site, Professional $129/year for 5 sites, Agency $299/year for unlimited sites. If you prefer to skip renewals, lifetime tiers exist at $199 / $299 / $499 on the store - same features, paid once. Self-hosted, your data, no per-impression cost on any tier.

Is there anything WB Ad Manager does not replace?

It does not replace Google AdSense itself - that is the ad source. It does not replace Mediavine / Raptive / Ezoic - those are programmatic ad networks. WB Ad Manager renders their ad code alongside your direct campaigns in the same slot, but it does not replace the network relationship.

Next step

Install once. Migrate the rest at your own pace.

The free plugin installs in under a minute. Import from ThirstyAffiliates or Pretty Links via CSV. Run side by side with your existing setup for a week, then decide.

Download WB Ad Manager free Try the live demo Read the journey playbooks →