Use cases
Six marketplaces you can launch this weekend.
Each playbook covers the 30-minute setup, pricing model, vendor onboarding, common landmines, and the exact plugin settings to flip.
-
Affiliate marketing
Cloak affiliate links + see exactly which posts earn
Replace bit.ly + ThirstyAffiliates + ClickMagick with one WordPress plugin. Branded /go/<slug> links, click attribution per post, A/B rotation between merchants.
For: Affiliate marketers, niche bloggers, review-site owners
-
Direct ad sales
Sell direct ads to sponsors without losing 32% to AdSense
Cut Google out. Sell your inventory to sponsors directly. Run rotation, scheduling, impressions in WordPress. Higher RPMs than programmatic on niche audiences.
For: Independent publishers, niche blogs, newsletter sites
-
Self-serve ad platform
Let your members sell ads to each other (and keep your cut)
Self-serve ad marketplace inside your site. Members buy credits, launch their own campaigns, you set inventory + commission. Pro feature.
For: Community owners, niche directory operators, vertical job boards
-
Paid classifieds
Run a paid classifieds section like Craigslist or Gumtree
A Craigslist-style classifieds section your members pay to post in. Built-in categories, listings, search, payment. No external SaaS.
For: Niche community sites, hyperlocal publishers, vertical job boards
-
AdSense + direct
Mix AdSense with direct sponsors and let the better RPM win
Hybrid monetization. AdSense fills the long tail, direct sponsors take the premium. Plugin handles the swap automatically.
For: Niche publishers earning AdSense, transitioning to direct sales
-
Full-stack publisher
Stack ads + affiliates + sponsored posts on one publication
One plugin, four revenue streams. Display ads + affiliate links + sponsored posts + newsletter ads, managed together, attributed separately.
For: Niche publishers, vertical media operators, newsletter + blog combos