How to Know Which Ads Earn and Prove It in WB Ad Manager Pro
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How to know which ads earn, and prove it to advertisers, with WB Ad Manager Pro. Read Ad Analytics, read the Revenue Dashboard, run an A/B test, set your Analytics options (Bot Filtering, Data Retention, Pixel Tracking), show Share of Voice, and check setup progress on the WordPress dashboard.
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Transcript
In this tutorial you will see which ads earn, and show advertisers the proof. You need WB Ad Manager and WB Ad Manager Pro. It takes about 5 minutes. Six steps. Read Ad Analytics. Read the Revenue Dashboard. Run an A/B test. Set your Analytics options. Show Share of Voice. Then check setup progress. You cannot improve what you cannot measure, and advertisers will ask what they got for their money. Read your analytics, revenue and share of voice, and you can show every advertiser proof. Step one. Read Ad Analytics. The chart shows Impressions and Clicks over time, and the date filter narrows it. By Device and Top Countries show who sees your ads. Ad Performance lists CTR for each ad. Step two. Read the Revenue Dashboard. Top Earning Ads and Revenue by Placement show where income comes from. Default CPM Rate and Default CPC Rate set how revenue is worked out. Step three. Run an A/B test. A test sets variants of an ad against each other, with a goal. The list shows each test with its Status, Variants, Impressions and Goal, so you can see which ad is ahead. Step four. Set your Analytics options. Bot Filtering leaves crawlers out of your numbers. Aggregate After rolls older records into daily totals, and Data Retention deletes raw data after a set time. Track Logged-in Users and Pixel Tracking choose what is counted. Step five. Show Share of Voice. This tab shows each advertiser how much of your ad space they won. Tick the box to hide it from advertisers, if you prefer. Step six. Check setup progress. A box on your WordPress dashboard shows how far your WB Ad Manager setup has come. It points to what is left to do. That is all six. read Ad Analytics, then read the Revenue Dashboard, then run an A/B test, then set your Analytics options, then show Share of Voice, then check setup progress. You can now do this job on your own site. Next in this series: Keep inventory and records in order.