How to Rotate Ads and Find the Winner in WB Ad Manager

How to rotate several ads in one placement and find the winner in WB Ad Manager. Set Priority and Session Limit, compare Impressions and Clicks in the Ads list, and read the Ad Performance Comparison box and View results.

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Transcript

In this tutorial you will rotate several ads in one spot and see which earns more. You need WB Ad Manager, the free plugin. It takes about 4 minutes. Three steps. Set Priority. Compare impressions and clicks. Then read the Ad Performance Comparison. Two ads for the same offer can earn very differently, and you cannot tell by looking. Rotate them in one spot, read the numbers, and keep the winner. That is how you earn more from the same traffic. Step one. Set Priority. When several ads share a placement, WB Ad Manager rotates them. Priority gives some ads more turns. Session Limit stops one reader seeing the same ad too often. Step two. Compare impressions and clicks. The Ads list shows Impressions and Clicks for every ad. Two Brightleaf ads share a slot, so you can read them side by side. Step three. Read the Ad Performance Comparison. On an ad, this box sets it against the other ads in its slot. It lists the ads that share a slot, with impressions and click rate. Keep the one with the better click rate. Full A/B tests come with Pro, in video eighteen. That is all three. set Priority, then compare impressions and clicks, then read the Ad Performance Comparison. You can now do this job on your own site. Next in this series: Show the right ad to the right person.