How to Read Ad Analytics and Revenue in WB Ad Manager Pro

Video 22 of 23 · 1:02 · captions included

How to read ad analytics and revenue in WB Ad Manager Pro. Impressions, clicks and where income comes from.

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Transcript

You want to know which ads earn. Ad Analytics shows impressions and clicks over time, and the Revenue Dashboard shows the ads and placements that bring in income. You need WB Ad Manager and WB Ad Manager Pro. It takes about a minute. It shows steps one and two of the full video, Know which ads earn, and prove it to advertisers. Step one. Read Ad Analytics. The chart shows Impressions and Clicks over time, and the date filter narrows it. By Device and Top Countries show who sees your ads. Ad Performance lists CTR for each ad. Step two. Read the Revenue Dashboard. Top Earning Ads and Revenue by Placement show where income comes from. Default CPM Rate and Default CPC Rate set how revenue is worked out. Know which ads earn. For the whole job, watch the full video, Know which ads earn, and prove it to advertisers.