How to Target and Schedule Your Ads in WB Ad Manager

How to target and schedule your ads in WB Ad Manager. The right ad, on the right page, at the right time.

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The right ad for the right reader earns more. Display rules choose the pages, visitor conditions choose who sees it, and a schedule runs it for a season or an evening. You need WB Ad Manager, the free plugin. It takes about a minute. It shows steps one, two and three of the full video, Show the right ad to the right person. Step one. Set Display Rules. On an ad, Display Rules choose the pages it may appear on, by post type, category or tag. A coffee ad can then show only on posts a coffee lover reads. Step two. Set Visitor Conditions. These pick who sees the ad, for example only visitors who are logged out. A membership ad suits logged out visitors. Members already have one. Step three. Set a Schedule. Start Date and End Date run a campaign for a single season. Days of Week and Time of Day limit it further, for an offer that only holds in the evening. Session Limit stops one reader seeing the same ad too often. The right ad at the right time. For the whole job, watch the full video, Show the right ad to the right person.